FOR THE LOVE OF SELVEDGE
THE RED THREAD OF DETAIL IN YOUR JEAN
A film shot in Amsterdam by Laura Rijnties celebrating the little things. From picking up fresh dry cleaning and walking the dog to the selvedge detail in your jean.
A mark of quality
Selvedge is no ordinary denim. Named after its distinctive 'self-edge', this meticulously crafted denim is both rare and slow to produce.
The tightly woven edge, achievable only through using traditional shuttle looms, preserves the original method of making denim cloth.
And that's why the red thread of detail along the seam of your DENHAM jean is more than a design element, but a visible mark of quality.
Authentic selvedge preserved and updated
With our love of selvedge denim, we push things to the next level. Modernising while maintaining the authenticity of selvedge, by weaving innovative fabrics using the same time-honoured loom methods across rigid, but also comfort and performance stretch yarns.
How to wear it
With its unique character and long-wearing quality, selvedge is crafted for modern denim enthusiasts and everyday wear. Whether you like raw and classic or heavy worn washes, our contemporary approach to selvedge offers something for every denim look this season.
Find the red thread of detail in all our collections, with selvedge now available in Japanese, authentic and comfort stretch denim.
